comScore Becomes the First Company to Receive ABC Certificat【阿里彩票】

LONDON, UK, 5th July, 2017 – comScore today announced that it is the first company to be granted certification by ABC to JICWEBS Principles for video viewability measurement in validated Campaign Essentials™ (vCE). This certification expands on the solution’s existing ABC-accredited offerings for vCE Viewability for Display and vCE Content Verification, continuing its status as a certified solution for the digital ad market in the UK.vCE video viewability measures the opportunity to be seen, including the removal of sophisticated invalid traffic (IVT), for video advertising impressions. Video viewability is part of comScore’s holistic ad and audience delivery validation solution vCE, which provides an unduplicated accounting of impressions delivered on display, video and mobile devices across a variety of key dimensions including target audience (demographics), viewability, general and sophisticated IVT, brand safety, geography and engagement.“We are delighted to issue the first ABC video viewability certificate to comScore, demonstrating that its vCE video viewability measurement solution has met JICWEBS industry agreed standards,” said Simon Redlich, Chief Executive at ABC. “The latest IAB UK research shows that video is the fastest growing advertising format. By extending our Viewability programme to include video testing, ABC is delivering the media industry’s stamp of trust in this important area.”Based on JICWEBS industry-agreed Viewability Principles, ABC video viewability certification provides the industry with transparency and greater confidence to better compare viewability capabilities, ensuring agencies and advertisers can make informed purchasing decisions. comScore was one of the first companies to receive Content Verification certification in 2012 and was also granted certification for their continued commitment to delivering desktop display viewability measurement in vCE earlier this year.“Video is an integral piece of advertising budgets today, and it’s essential that advertisers and their agencies better understand their video ad performance and whether that ad had the opportunity to be seen,” said Martin Bromfield, comScore, VP Advertising EMEA, “We are pleased to receive the first vCE video viewability certification from ABC, as it underscores our commitment to delivering a solution that aligns not just with our clients’ needs but with the rigorous standards set forth by industry bodies.”View comScore’s Third Party Accreditation, Certification and Review page to learn more about these accreditations: http://www.comscore.com/About-comScore/Third-Party-Review.To view comScore’s ABC certificate for vCE video viewability, please visit:https://www.abc.org.uk/Certificates/48877701.

彼诚传媒袁斌:洞悉系统内广告价值,占据大屏营销先机:阿里彩票

前不久,视在必行·看透润街《2019家庭大屏广告投放指南》新品发布会上海市区万达瑞华酒店餐厅月汇报工作,对于于新起的OTT领域,其广告使用价值仍然正处在待产品研发的低洼环节,怎样变慢的发掘出客户总流量及時间总流量里的使用价值,沦落OTT领域的协同出题与话题讨论。